Hi, I'm Iris. After two successful startups, I'm busy growing Oribi, a startup I founded and am CEO of, Backed by top VCs - Sequoia and TLV partners.

Have you ever noticed that while every startup thinks it's disruptive, they all look and behave the same?

The goal of this blog is to rethink culture, marketing, product and HR. It's time to face the fact that some of the things we've been doing for years just don't work.

What CEOs Want from Marketing

Founder and CEO of Oribi, Iris Shoor, joins host Dave Gerhardt on this week’s episode of the B2B Marketing Leaders podcast. Currently serving as CMO at Privy, Dave is also known for having founded the DGMG community and is widely regarded as one of today’s leading B2B brand builders.

Dave and Iris chat about Iris’s path from marketing leader to CEO, discuss what CEOs want from marketing, and dive into topics like managing freemium funnels and enterprise sales motions. Plus: learn why their best channels have been Facebook, YouTube, and Instagram, and why Oribi doesn’t have a blog!

Listen to the full episode on your favorite podcast app:
Spotify: https://cutt.ly/JcP5FlX
Apple Podcast: https://cutt.ly/vcP51vT
Google Podcast: https://cutt.ly/QcP5Zpn

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How to Retain Agency Clients By Showing Them Success


Iris Shoor, founder and CEO of Oribi, sits down with host Jason Swenk in this week’s episode of the Smart Agency Masterclass podcast. Listen in to hear about Iris’s personal story, why she decided to build Oribi, and how she helps her team reach their goals through personal development. You’ll even come away with tips on how digital agencies can use Oribi to show their clients success in funnels and campaigns.

Listen to the full episode on your favorite podcast app:
Spotify: https://cutt.ly/wcKyIbF
Apple podcast: https://cutt.ly/YcI9PRn
Player Fm: https://cutt.ly/hcI3YWR

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How can you measure the performance of your Shopify store‪?


Tune in to this week’s episode of the Shopify Across the Pond podcast to hear Oribi’s founder & CEO, Iris Shoor, share her insights on how to better measure your marketing.

Listen at the links below or on your favorite podcast app.
Apple: https://apple.co/2ZHMPcw
Spotify: https://spoti.fi/3pGHHzD
Google: https://bit.ly/3unxBHy

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How Oribi Will Help You Easily Drive 20% More Conversions


This week’s episode of the Marketing School Podcast features none other than Oribi’s founder & CEO, Iris Shoor! Tune in to hear Iris chat with Neil Patel and Eric Siu about how Oribi’s unique, no-code analytics solution is taking the marketing world by storm.

Listen at the links below or on your favorite podcast app:
Spotify: https://cutt.ly/8cGcnbF
Google: https://cutt.ly/ecGckbG
Stitcher: https://cutt.ly/ScGcFq4

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Creating A Google Analytics Competitor With Iris Shoor


Iris Shoor, founder and CEO of Oribi, joins host Brent Weaver in this week’s episode of The Digital Agency Show podcast.

Iris and Brent will chat about Iris’s personal story, why she decided to build Oribi, and the value and impact that Oribi offers agencies. Find out how Iris fights against a giant like Google and listen as she shares about the #1 habit that has contributed to her success: spiritual work.

Listen to the full episode on your favorite podcast app:

Apple Podcast: https://cutt.ly/dveEk7A
Google Podcast: https://cutt.ly/kveRwiz
Soundcloud: https://cutt.ly/EveEBeJ

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NO FREE EBOOK!

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Every now and then, I'm sharing my perspectives on the startup world.
It's always relevant & never BS.

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