עברית

Hey,
I'm iris Shoor

I’m a serial entrepreneur. I co-founded three successful startup companies. Today I’m part of LinkedIn, after Oribi, my 3rd startup was acquired by them in 2022.

I’m passionate about simple products, creative marketing, great UX, building a unique culture and most of all – people.

SOME OF MY WRITING

TechCrunch – Reaching 10M Downloads, And The Guerrilla Marketing Tactics We Used To Get There

Social media examiner – 8 Ways to Optimize Facebook Ad Targeting

HeavyBit (Video) – Marketing for developers

The Next Web – How we tripled our user base by getting localization right

LifeHacker – Why we buy into ideas

Buffer Blog – Why creativity blocks happen

GrowthHackers – AMA

FUN FACTS

1

I think better without shoes. If you see me at the office wearing socks during important meetings, now you know why.

2

I got married dressed as Wonder woman while my husband was dressed as Batman.

3

I love traveling. My favorite place is Bali.

4

I started a degree in computer science during high school and quit. I studied architecture and almost graduated. In hindsight, the only degree I probably would have enjoyed is economics.

5

I love building and managing companies. I’m very grateful I’ve found my destination.