Founder and CEO of Oribi, Iris Shoor, joins host Dave Gerhardt on this week’s episode of the B2B Marketing Leaders podcast. Currently serving as CMO at Privy, Dave is also known for having founded the DGMG community and is widely regarded as one of today’s leading B2B brand builders.

Dave and Iris chat about Iris’s path from marketing leader to CEO, discuss what CEOs want from marketing, and dive into topics like managing freemium funnels and enterprise sales motions. Plus: learn why their best channels have been Facebook, YouTube, and Instagram, and why Oribi doesn’t have a blog!

Listen to the full episode on your favorite podcast app:
Spotify: https://cutt.ly/JcP5FlX
Apple Podcast: https://cutt.ly/vcP51vT
Google Podcast: https://cutt.ly/QcP5Zpn